MetGo – home
Not another tourism website. Not another business directory.

Your local businesses
deserve your pride.

Growing local business never stops. Every day brings a new need, and every event calls for a quick response.

With MetGo's NATI you can relax: one system that is ready for any task and responds fast when it counts.

This is your local economy in NATI

One screen. Every business, campaign and number – in real time.

Sample view of the NATI system

One system instead of seven

Everything a municipality needs to grow local business – connected, measurable and always up to date.

No more need for:
  • A tourism website
  • A business directory
  • A voucher system
  • A payment provider
  • A business messaging tool
  • An events & ticketing system
  • Excel files
All of this – in one system:

Business & tourism website

All businesses, routes and events – under your municipality's brand.

Live mapRoutes

Cashback & gift vouchers

Budget that goes straight to local businesses – measured to the last shekel.

Digital walletCampaigns

Events & tickets

Event calendar, registration and ticket sales – on your municipality's site.

Ticket paymentsRegistration
NATIOne system

Bookings & direct payments

Every business gets a free booking system, mini-site and direct payments. Zero red tape, 100% value for businesses.

Free for businessesMini-site

Business messaging

One message to every business, or just one category – in a click.

By categoryRequests & replies

Data & measurement

A dashboard that shows what's working, where, and by how much.

DashboardReports

Peace of mind for you.
Responsibility on us.

When it comes to money, we take responsibility: collection, payment processing and transfers to businesses. Your municipality doesn't have to manage any of it.

  1. 1Collectionfrom customers and visitors
  2. 2Processingof every payment
  3. 3Transfersto local businesses

Regional benefits card

Every guest who visits the region gets one card – with perks at every local business.

  • Distributed by hotelsEvery arriving guest gets perks at all local businesses.
  • No app to downloadThe card arrives by email and opens in one tap to a page with every business. Payment happens there too – quick and simple.
  • Completes the visitGuests discover the region through its businesses.
  • More money stays localMore of every shekel stays in the local economy.
Want a card like this for your region?

Sample view

  1. Check inGet the card by email
  2. Tap the cardA page opens with every business – no app needed
  3. Explore, eat, unwindat local businesses
  4. Pay by phoneand enjoy the discounts

Or a card built around a theme

Each region picks the cards that suit it. A few examples:

  • Food & wineA taste of the placeWineries, restaurants and markets. Taste the region, one glass at a time.
  • AdventureOff-road adrenalineHot-air balloons, skydiving, race cars, jeeps and bikes. For those who didn't come to rest.
  • FamiliesA day the kids will rememberAttractions, farms and activities, with good coffee along the way. Fun for the whole family.
  • WellnessMoments just for youYoga with a view, spa days, treatments and workshops with the region's own practitioners. Stop, and breathe.
Already working on the ground

Municipalities already working with NATI

Galilee & the North

Matbea HaAri – the Lion Coin

Tourists staying in the north receive a "Lion Coin" to spend at local businesses.

Gilboa Regional Council

Gilboa, Above It All

The new tourism website and a portal for every small business in the council: interactive map, vouchers, bookings, campaigns, articles and active promotion.

₪398Ktotal activity
Hof Ashkelon Regional Council

A business website that sells

Local businesses sell directly and through the council's business website. Orders come from near and far, with shipping across Israel.

43active businesses
₪398Ktotal activity
Gaza Envelope & Western Negev

After October 7, local businesses were hit hard. We founded Tav 8: employers and organizations across Israel buy gift vouchers for their staff, redeemable only at local businesses.

"We want to drive the economy through hope."
₪2M+reached Western Negev businesses
AllWestern Negev Cluster municipalities
Bnei Shimon Regional Council

Blooming Negev Tourism

A regional tourism website: places, routes, events and businesses – all in one place.

Our impact

In numbers

  1. ₪2M+ reached local businesses
  2. 500 small businesses earned through us
  3. 43 municipalities on NATI
  4. ×2.5 every ₪1 in vouchers becomes ₪2.5 at local businesses
  5. ₪398K in activity by 43 businesses on one council's business siteHof Ashkelon
  6. ₪0 cost to a business for bookings and payments

Based on MetGo data for the year ending November 2025.

The MetGo Index

See what's growing. Know where to water.

The MetGo Index shows your municipality, at any moment, which businesses are blooming and which are starting to wilt, which are growing and which have stalled, which are just sprouting and which need a hand. So every shekel goes exactly where it will grow the most.

Four stages of growth. One language for the whole region.

Every business in the system gets a stage based on its real activity in NATI – sales, bookings, voucher and cashback redemptions – measured against a threshold your municipality sets.

  • BloomingAbove the threshold and still growing. A leader you can build around.
  • GrowingAbove the threshold and moving. Keep the pace.
  • SproutingActivity is starting, still below the threshold. A small push will help it develop.
  • ThirstyJoined, but no transactions this period. Needs watering before it wilts.
Food businesses in the council
  • Blooming 6
  • Growing 14
  • Sprouting 20
  • Thirsty 32

An illustrative example: the index showed most food businesses were thirsty. A cashback campaign aimed only at them – and a month later you see how many moved up a stage.

  1. See the whole fieldWhere money flows and where it's dry – by town, category and season.
  2. Spot it earlyBusinesses starting to wilt, before they close.
  3. Water preciselyA campaign, event or message only for the businesses that need it – not everyone.
  4. See what grewAfter every action, see how many businesses moved up a stage. Data that justifies budgets.
Partners along the way

We didn't walk this road alone

Thank you to the foundations, organizations, government ministries and municipalities that believe in strong local economies – and are building them with us.

  • Ness Fund
  • Western Negev Cluster
  • SouthUp
  • Bank Hapoalim
  • ICA Israel
  • Sapir College
  • Talalim Group
  • MATA
  • JDC Israel
  • Hackaveret
  • Tzmicha: Growth from Crisis
  • The President's Residence
  • Ministry of Economy and Industry
  • Ministry of Justice
  • Bnei Shimon Regional Council
  • Sha'ar HaNegev Regional Council

Already imagining what NATI
could do for you?

In less than a month: a new website and a whole world of opportunities

A short intro meeting. We'll learn what matters to your municipality and see how to start – even with the budget you already have.

  • 30 minutes, no commitment
  • We'll share what works for other municipalities – and what doesn't
  • You'll leave with next steps, at your pace